October 14, 2025
Gambling licenses are crucial in Sweden's regulated market, ensuring safety, legality, and trust for players. Learn about the types and significance of these licenses.
Gambling licenses form the cornerstone of the regulated Swedish gaming market. Following extensive reforms, particularly through the new Gaming Act (2018:1138), it is now mandatory for all gaming companies on the Swedish market to hold a Swedish license – a system aimed at protecting players, preventing abuse, combating crime, and ensuring tax security. The licensing system represents a balance between consumer protection and market openness, where both state and private actors have different roles and responsibilities.
Gaming licenses are pivotal to the gaming industry in Sweden as they ensure that gaming operations are carried out legally, safely, and reliably. No gaming operation can be conducted without a valid license, as regulated by the Swedish Gaming Authority. The Swedish Gaming Act, which came into force in 2019, has created a clear structure for different types of gaming licenses.
A gambling license is a formal permit from the Swedish Gaming Authority (the regulatory body for gaming regulation in Sweden) that gives a company the right to offer various types of games – whether it's casino, betting, lottery, or slot machines – within the framework of Swedish legislation. Licenses are mandatory and require operators to comply with Swedish provisions on responsible gaming, consumer protection, and open accounting.
There are currently six main types of Swedish gambling licenses, some open to all applicants and others reserved for specific entities:
For players, gambling with a Swedish-licensed operator means guaranteed protection policy, accounts protected from unauthorized access, the ability to use Spelpaus (self-exclusion register), and access to help with gambling problems via social safety nets. A licensed company must also pay Swedish tax on its winnings and follow Swedish laws, which means extra security for consumers.
Gaming companies apply for a license with the Swedish Gaming Authority. The application must describe business operations, owners, financing, organization, IT security standards, and measures for responsible gaming. After a thorough evaluation, a license is granted or denied. The Swedish Gaming Authority has the mandate to withdraw or refuse to renew licenses if the company violates the regulations.
All operators must report employees, handle transactions transparently, protect player data, offer Spelpaus, follow rules on advertising and marketing, and hold corporate meetings in Sweden. Mismanagement can lead to fines, revoked licenses, or even a ban on operating in Sweden.
Licensed companies must follow Swedish consumer rules, such as protecting players’ money, offering self-regulating tools, and cooperating with the Swedish Gaming Authority to address issues. Spelpaus functions as a unified self-exclusion register for the entire Swedish market, which is not available at foreign operators.
The licensing system helps combat money laundering, fraud prevention, and black gaming by requiring transparency, checking the origin of player funds, and reporting unusual transactions. All companies must follow AML laws (money laundering laws) and transparency requirements.
Despite legal requirements, many foreign casinos continue to offer games to Swedish players without a Swedish license. These operators are listed in Swedish gaming investigations, and Swedish authorities are continuously working on measures to limit their operations through IP blocking, fines to internet providers, and banking blocks. Players choosing these companies do not have the same protection and cannot use Spelpaus.
Sweden’s model is continuously developing. A current change is the termination of the license for state casinos in 2026, while the license for games for the public good remains tax-free. There are ongoing discussions about further harmonization with EU rules, expanded gaming regulations, and improved money laundering oversight.
Gambling licenses are crucial for safety, fairness, and sustainable development in the Swedish gaming market. Through a strict but transparent system, it is ensured that players, companies, and society follow the same rules – and that gaming companies take responsibility for both consumer and societal benefits. The licensing system is still under development, but openness, control, and safety nets make it unique in an international context.
The Swedish model faces new challenges, mainly linked to global digital trends and the demand for greater flexibility, but the fundamental principle remains the same: gaming should be conducted in a safe, regulated, and sustainable way – with the gambling license as a guarantee.
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